On the 2nd December 2019, I became one of Theo Paphitis’ #SBS winners! SBS means “Small Business Sunday” which was an initiative created by Theo in 2010. Each Sunday evening, he invites small businesses to describe their businesses in one tweet using the #SBS hashtag. Every Monday at 8pm, Theo then announces the lucky six who are then re-tweeted providing them with a massive boost in twitter followers, online visibility and for many, increased sales too!
This month, I attended the annual #SBS winners’ event at Birmingham International Convention Centre, where I was able to meet Theo in person and proudly collect my certificate confirming my win.
Becoming a winner means I am part of the #SBS club and there are now 3000 of us from across all industries! To put this into context, there have been 400,000 applications since the launch in 2010 meaning less than 1% of entries have successfully become winners – so I am absolutely delighted to be one of those! Anyone with their own small business or working as a sole trader like me will appreciate how tough it can be at times and being able to turn to a group (more like a family really), for advice and information is so invaluable.
My first attendance at an #SBS event did not disappoint either. This year was that little bit more special, with it being a celebration of 10 years since Theo first thought to launch the initiative from his kitchen table, but it was a truly inspiring day too. We heard from excellent and engaging speakers giving us the low down on how to use Google and a whole host of free tools to help promote our businesses better online, how to improve mental well-being in the workplace as well as opportunities to visit breakout presentations from fellow #SBS winners sharing their expertise. In the afternoon, Theo led an excellent fireside chat interview with fellow TV dragon Sara Davies.
All of this was free to attend too – including lunch! I made sure I attended armed with my business cards and a bunch of my promotional pens which I left in the ‘food & drink’ networking area of the conference centre. I am now connected to many more food and drink businesses thanks to this event.
I’m lucky I get to work with some fabulous small businesses and start-ups and so I highly recommend to all of you, that you enter #SBS every week and try to become a winner. As a winner you will get to create a profile on the Small Business Sunday website and attend the annual #SBS networking event.
For more information on how to enter and increase your chances of winning take a look at https://www.theopaphitissbs.com. Good luck!
With over two decades of food industry experience, Anne founded AB FOOD NUTRITION to help brands ensure they are able to fully inform consumers about the ingredients, allergens and nutrition information legally, whilst also enabling them to make healthier dietary choices. Anne is a professional, qualified and experienced food nutritionist. Contact us for further information about our nutrition and labelling services.