Public Health England (PHE) published the first assessment of progress towards the government’s sugar reduction programme this week – the challenge of which was a 5% reduction in the first year compared to the 2015 baseline.
Across 8 of the 10 categories (excluding cakes & morning goods due to data collection limitations) retailers/manufacturers achieved a 2% reduction in total sugar and a 2% reduction in calories in products consumed on a single occasion.
Whilst this doesn’t meet the 5% ambition, it is recognised that there are more sugar reduction plans in the pipeline and also some changes took effect after the first year cut-off point.
There have been reductions in sugar across 5 categories; breakfast cereals, ice cream/lollies/sorbets, sweet spreads & sauces, sweet confectionery, yogurt & fromage frais
Yogurts & fromage frais, breakfast cereals, sweet spreads & sauces all met or exceeded the 5% sugar reduction ambition
Calories in products consumed on a single occasion have been reduced in 4 categories (Biscuits, chocolate confectionery, Ice cream/lollies/sorbet, yogurts & fromage frais) by reducing the portion size.
Sugar levels are generally the same across all sectors however for out of home sector, portion sizes likely to be consumed in one go are on average double those of retailers and manufacturers
The progress report shows that there is more work still to be done and organisations such as the British Dietetic Association have expressed initial disappointment at the lack of progress made. Some manufacturers and retailers appear to have made very significant progress where others have made very little, if any!
Products not meeting the 5% target include biscuits, ice cream, confectionery and puddings which is no surprise, as sugar has functions in these foods other than just providing a sweet taste. Finding alternatives that do not impact on texture or appearance will take time as new technologies are developed.
PHE has also published new guidelines for the drinks industry to reduce the amount of sugar children consume through juice and milk based drinks by mid-2021:
reduce sugar in juice based drinks (excluding single juice) by 5%
cap all juice based drinks (including blended juices, smoothies and single juices) likely to be consumed in one go to 150 calories
reduce sugar in milk (and milk substitutes) based drinks by 20% and cap products likely to be consumed in one go to 300 calories
The exemption of milk based drinks from the sugar levy will be reviewed by the treasury in 2020. Progress on drinks covered by the levy shows that in response, sugar has been reduced by 11% and calories per portion by 6%. Data shows more drinks below the 5g/100g cut-off are being purchased.
As part of the wider reformulation programme. PHE have also announced:
Guidelines for foods included in the calorie reduction programme are to be published mid-2019
Progress towards the 2017 salt targets is to be assessed and published by end 2018, followed by consideration of the next stage of the programme
Product ranges targeted at babies & young children are to be considered
Engagement with the out of home sector to move forward with reformulation
The next progress report on sugar reduction is due spring 2019. In the meantime, it is as important as ever that the industry continues to work on reducing sugar in top selling products by reformulating or reducing portion sizes.
AB Food Nutrition works with manufacturers to provide nutrient composition values of their products for labelling and also during product development or reformulation. We can work with you to assess the impact recipe changes will have on nutritional content as well as advising on ways to achieve a desired nutritional profile such as a 5% or 20% sugar reduction as well asa reduction in calories. Contact Anne for further information about our nutrition and labelling services.