So, with just six months until Christmas – time to start planning your marketing, events and orders …oh… and don’t forget – your mandatory nutrition labelling!
That’s right – the Food Information Regulation (FIR) deadline will be here before you know it. 13th December 2016 to be exact! But, more importantly, you still have time to do something about it if you haven’t already put plans or resources in place to update your labels.
So then, a quick reminder of what is required. From 13 December 2016, it will be mandatory to provide “back of pack” nutrition labelling for prepacked food, subject to certain exemptions contained in Annex V of EU Regulation 1169/2011. These exemptions relate mainly to minimally processed foods and those with little nutritional value. (This does not apply to food supplements, natural mineral waters or PARNUTS because these fall under the scope of other Directives with their own nutrition labelling provisions).
You can read more detail on the requirements and presentation of this information in my previous blog post.
But don’t forget, if you offer food for sale via a website, telephone orders or similar, the mandatory nutrition information must also be made available before the purchase is concluded. The rules for mandatory nutrition labelling also apply if you supply prepacked food to mass caterers for further preparation.
So why, you may ask, have these rules become law?
The prime reason is to enable consumers to make informed choices about the foods they use to suit their dietary needs. The 2007 White Paper “A Strategy for Europe on Nutrition, Overweight and Obesity related health issues”, stressed the need for consumers to have access to clear, consistent and evidence-based information. Having nutrition information provided on packs assists with public health policies concerning nutrition education. Additionally, it’s presence on all products means it will be relevant for all shoppers in every price and product category.
How can I get the nutrient values for my products?
There are basically two options, you can send samples of your finished products to a laboratory for analysis, or the average values can be calculated using known values of the ingredients used and/or generally established & accepted data (such as McCance & Widdowsons 7th Edition).
AB Food Nutrition offers a cost effective, confidential and personal calculation service (contact email@example.com for further information and quotes).
It’s important to remember though, that if you regularly make changes to your products the nutrition information will most likely be impacted and so another nutrition analysis or calculation will be required – something to consider when choosing which method you want to use versus overall costs. Additionally, any new products developed after the December deadline will need to have the nutrition information included on the label before you can launch it.